Technology & Samsung: Introduction of next-generation mobile phone technology

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1. Bus on which 4G technology to be demonstrated driving
2. Computer monitors on the bus
3. Close up of computer screen
4. Pan from computer screen to view out bus window
5. Various of electronic devices on bus
6. SOUNDBITE (Korean): Hwang Seong-soo, Samsung Electronics spokesman:
“We are demonstrating the 4G (fourth generation) system – the technology which makes it possible to transmit multisources at the speed of 100 Mega bps (bits per second) when moving, and 1 Giga bps (bits per second) (when stationary) through ‘handover’ (a transmission system).”
7. Monitors on the wall
8. Close up of LCD (liquid crystal display) of a mobile phone
9. Close up of mobile phone
10. Wide of press conference
11. SOUNDBITE (Korean): Lee Ki-Tae, president of Samsung Electronics Company:
“How to transmit simultaneously while moving, and how to sustain high definition depends on differentiated quality. We are doing it very well, I want to express it this way.”
12. Screen explaining process of transmission
13. Man looking at mobile phone
14. Close up of mobile phones
15. SOUNDBITE (English) Kristin Rinne, chief technology officer of Cingular (a US wireless company):
“So in the US market today, we have about 57 (m) million (mobile phone)subscribers, and 27 (m) million of them use data products and services so this gives us the opportunity to continue to introduce new and enhanced services.”
16. People on bus
17. Laptop computer on the bus
18. Samsung staff member operating laptop on bus
19. People on bus
LEADIN
One thing about mobile phone technology is that it is always changing.
We have had 3G, or third generation technology, for a few years. But now it is time for 4G.
The 4G communications technologies are the next generation of existing wireless communications platforms.
STORYLINE
In the highly competitive world of the mobile phone, companies are in a race against time to come up with the latest features and technologies to add to 4G phones.
Some companies such as Germany’s Siemens AG and Japan’s NTT DoCoMo have already showcased their 4G technology plans.
Electronics giant Samsung introduced its next-generation mobile technology at a forum in the country’s resort island Jeju.
The next generation is set to enable people to log onto the high-speed Internet even when they are in motion.
4G, or fourth generation technology will mean users can download and upload data at the peak speed of 1 Gbps (Gigabits per second) when they are stationary and 100 Mbp (Megabits per second) while on the move.
At that speed, users could be able to send about 100 MP3 music files in around 3 seconds or an 800 megabyte movie file in 6 seconds.
In Jeju, the technology was demonstrated transmitting and displaying data on a bus, which was running at 60 kilometres (37.2 miles) per hour.
It was transmitted through what is called a ‘handover’ system.
‘Handover’ provides transmission between telecommunications stations to mobile users on the move.
Speaking at the forum, the president of Samsung Lee Ki-tae, said the company was pleased with it’s 4G product.
The chief technology officer from US wireless company Cingular, Kristin Rinne, said she thought mobile phone users in the US were ready for 4G technology.
The technology is still not ready to be applied to mobile phones, but may be ready by around 2008.

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