Browsing: marketing

4 MIN TALK: How to Land an Airbus (if you ever have to)

Krishnan Menon, Chief Client Officer, Asia Pacific, Wunderman This talk was recorded at Stream Asia 2016. More about the event: Stream is the WPP (un)conference…

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4 MIN TALK: The Invisible Line

Komal Bedi Sohal, Chief Creative Officer, Y&R This talk was recorded at Stream Asia 2016. More about the event: Stream is the WPP (un)conference for…

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The 2 most important factors for audience engagement

It’s the golden goose that everyone is looking for – consumers engaging with and sharing the content that you’ve created. With the advance of technology…

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Tim Reha interviews Suke Jawanda, CMO, Bluetooth SIG – Digital Health, Wearables, Technology

Suke Jawanda, Chief Marketing Officer at Bluetooth SIG, Experienced Wireless and Cloud Services Executive, and Investor. https://twitter.com/sukej‎ We discuss the mHealthSummit, Digital Health technology, connectivity,…

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Inside The Retail Store Of The Future At Millennial 20/20

Millennials are demanding an experiential, personal shopping experience, according to Accenture’s retail chapter, which imagined what a bricks and mortar store of the future may…

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Chuck Mcbride Interview on Being a Creative Director | Creatively Speaking

Shocase Presents Creatively Speaking: “Diminish the good, and go with the great…” shares advertising titan Chuck McBride, founder and chief creative officer of Cutwater. Chuck…

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The Power of Networks | Jim Barksdale | TEDxJackson

Network theory concepts explain the dramatic impact of technology-based businesses during the last century. They also describe common threads in the remarkable career of Jim…

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On the rise of Chief Technologist Officer…

Julie Schwartz, Senior Vice President (Research & Thought Leadership) – ITSMA Anand Narayanan, Vice President Marketing – Beroe Consulting Lavanya Jayaram, Chief Marketing Officer –…

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Managing Teams – Chief Creative Officer Simon Gill – Digitas LBi

Source LF interview Simon Gill, Chief Creative Officer at Digitas LBi to find out his tips for managing creative teams in London’s creative industry. To…

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MediaMath Explains: “The Triumvirate Advantage”

Mike Lamb, President, Commercial and Erich Wasserman, Chief Revenue Officer speak on the relationship between the brand, the agency and the technology in a programmatic…

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