The 2 most important factors for audience engagement

April 26, 2016 Agency, Brand, Breakthrough, chief technology officer, Connection, Content, creative, d..., digital, Editorial, entertainment, iMedia, Innovations, Insights, marketing, Opinions, Summits

It’s the golden goose that everyone is looking for – consumers engaging with and sharing the content that you’ve created. With the advance of technology and services in the programmatic world, the chances to connect with consumers are only getting better.

Ocean Fine, director of agency and strategic accounts at Factual, speaks to Darren McColl, global chief brand & marketing strategy officer at SapientNitro, about the best ways to reach your audience.

For the full article go to http://www.imediaconnection.com/articles/videos/1604-video-articles/160420-darren-mccoll-the-2-most-important-factors-for-audience-engagement/

Music: Josh Woodward – Honcho Graham From Birmingham – joshwoodward.com

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