Browsing: The Drum

Inside The Retail Store Of The Future At Millennial 20/20

Millennials are demanding an experiential, personal shopping experience, according to Accenture’s retail chapter, which imagined what a bricks and mortar store of the future may…

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Inside Imagination’s VR and innovation lab

The Drum speaks to Tom Gray, strategy director, EMEA and Anton Christodoulou, chief technology officer at Imagination on how they are pioneering technology within its…

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