Browsing: IAB

Jodie Sasse, IBM Watson Group, & Ken Willner, Zumobi on Data, Content, and Engagement

Jodie Sasse, Director, Watson Ecosystem, IBM Watson Group, and Ken Willner, Chief Executive Officer, Zumobi, discuss merging data and targeted content to drive customer engagement…

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Scott Cunningham, IAB, and Scott Meyer, Ghostery, on Advertising Experiences

Scott Cunningham, Senior Vice President Technology and Ad Operations, IAB, and General Manager of the IAB Technology Lab, and Scott Meyer, Chief Executive Officer and…

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