Jodie Sasse, IBM Watson Group, & Ken Willner, Zumobi on Data, Content, and Engagement

April 18, 2016 chief technology officer, Content, customer engagement, data, IAB, IBM Watson Group, Interactive Advertising Burea..., Jodie Sasse, Ken Willner, targeted content, user engagement, Zumobi

Jodie Sasse, Director, Watson Ecosystem, IBM Watson Group, and Ken Willner, Chief Executive Officer, Zumobi, discuss merging data and targeted content to drive customer engagement at the 2016 IAB Mobile Marketplace. IBM Watson and Zumobi partnered to merge technology with data to create highly engaging mobile experiences that foster brand awareness, increase conversion, and drive customer loyalty. The IBM Watson/Zumobi partnership makes content “shoppable,” increasing revenue with mobile content marketing, and how to leverage mobile data to gain sharper customer insights and increase the effectiveness of cross-channel marketing.

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