Xerocon Denver Chat: Amy Vetter | Accounting Software | Xero

Accountants must launch into a new side of the profession – that of technologist. Address workflow, staffing and other processes to successfully integrate technology into your practice … all to help you go beyond accounting.

Global Vice President, Education & Head of Accounting Amy Vetter is part teacher and accountant – especially when it comes to the industry.

To her, today’s accounting world is all about speed – with direct impact on how accountants and small businesses work, and the expectations of accountants from their clients. In turn, careful considerations are required for how accountants actually complete their work and how they hire, particularly within state­specific requirements.

“What I see in store with technology is more and more automation. So it’s really important that [Xero becomes] strategic partners with our small business clients as accountants to really help them grow their business.”

For Amy, an accountant is no longer a transaction­based role – where it’s a matter of processing reports inside a set schedule. “Instead, [it’s about] being daily/weekly/monthly – whatever that [schedule] is with that client – and really helping them understand their cashflow, where they’re going with their business, helping them remain a growing business. So the whole perspective of what an accountant will be to a small business client is really that strategic partner in their business.”

Xero is beautiful accounting software for small businesses and their advisors. See your cashflow in real-time with online accounting, invoicing, payroll, billing & banking. Just login and see the difference. Sign up for a free trial at https://www.xero.com/signup

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