Why Are Companies Successful? Secrets of Brands, Economics, Advertising, Markets (1999)
Michael J. Wolf is the founder and CEO of Activate, Inc., a technology and strategy consulting firm based in New York City.
Wolf has served on the Board of Directors of several companies including: Yahoo! Inc. (NASDAQ: YHOO), the multinational internet company headquartered in Sunnyvale, California,[1][2] Entercom Communications Corporation.[3] (NYSE: ETM), the fourth-largest broadcasting company in the United States, iAmplify.com,[4] a Web-based content publisher/syndication network with the world’s largest selection of expert video/audio downloads, and on the Board of Advisors for Slide.com, a leading social entertainment company, which was sold to Google for approximately $200 million in August 2010. Michael J. Wolf used to be the President and Chief Operating Officer of MTV Networks.[6][7] During his tenure at MTV Mr. Wolf became one of Mark Zuckerberg’s early mentors, as chronicled in “The Facebook Effect”, by David Kirkpatrick[8] Wolf used to be a Director of McKinsey & Company,[9] the international consultancy, and Head of its Global Media and Entertainment Practice. Before joining McKinsey in 2001,[10] Wolf was a Senior Partner with Booz & Company, where he spearheaded its Media and Entertainment Group.[11] Wolf is the author of various publications on the subjects of entertainment,[12] economics,[13] non-fiction, e-business[14] strategies and the development of global media. Michael was named by Silicon Alley 100 as one New York’s Coolest Tech People In 2010, 2012 and 2013.[15]
On February 14, 2012, activist shareholder Daniel S. Loeb, of Third Point Partners, named Wolf as part of the proposed slate of directors for the board of Yahoo, Inc. After joining the board, Wolf helped recruit Marissa Mayer as Yahoo!’s President and CEO.
His bestselling book on entertainment economics, “The Entertainment Economy: How Media Forces Are Transforming Our Lives” was published in the U.S. in 1999 and then globally. He is a frequent contributor and op-ed columnist for publications such as the Wall Street Journal,[16][17][18] Forbes,[19] and the New York Times, and has written for a number of journals and business publications.
Michael Wolf is also a well-known public speaker,[20] entertainment economist and leader of media and entertainment programs, including heading panels at the World Economic Forum in Davos in 2009.
https://en.wikipedia.org/wiki/Michael_Wolf_(businessman)
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