Browsing: Public Relations

Chief Marketing Officer Marcia Danzeisen explains why she trusts Axia Public Relations

Chief Marketing Officer Marcia Danzeisen explains why she trusts Axia Public Relations as her strategic PR partner for PR counsel and services at the global…

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Pat Ford: PR Leadership in Organizations

Pat Ford shares how the requirements of public relations leadership may or may not vary by type of organization or PR sector. Ford became Burson-Marsteller’s…

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Pat Ford: Shortage of Leaders

Some have argued that there is a shortage of outstanding leaders in PR today. Pat Ford shares what the profession can do to help new…

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Pat Ford: Leadership Skills & Values in PR

Pat Ford discusses if leadership skills and values in public relations differ in any way from those in other professions. Ford became Burson-Marsteller’s vice chairman…

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Pat Ford: Career Advice

For students who are entering the work wold, Pat Ford shares great advice about a career in public relations. Ford became Burson-Marsteller’s vice chairman and…

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Pat Ford: New PR Pros Development

Pat Ford shares how new public relations professionals can develop leadership characteristics and skills. Ford became Burson-Marsteller’s vice chairman and chief client officer in 2012,…

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Pat Ford: Hiring Factors

Pat Ford shares what factors weigh most heavily when hiring entry-level PR professionals. Ford became Burson-Marsteller’s vice chairman and chief client officer in 2012, following…

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Pat Ford: Powerful Learning Experience

Pat Ford shared the most powerful learning experience he has encountered with respect to leadership in our field. Ford became Burson-Marsteller’s vice chairman and chief…

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Pat Ford: Best Book on Leadership

Pat Ford recommends the best book on leadership to young professionals. Ford became Burson-Marsteller’s vice chairman and chief client officer in 2012, following six years…

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Pat Ford: Success Factors

Pat Ford shares the factors that contributed to his personal success. Ford became Burson-Marsteller’s vice chairman and chief client officer in 2012, following six years…

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