PwC Digital IQ Dialogues: Lisa Joy Rosner, Chief Marketing Officer, Neustar

February 14, 2016

Learn more at PwC.com – https://www.pwc.com/gx/en/services/advisory/2015-global-digital-iq-survey/60-second-overview.html

PwC’s 2015 Digital IQ Survey identified 10 critical capabilities that correlate with stronger financial performance. As organizations continue to invest heavily in digital technology, what actions can leaders take to confirm their digital investments deliver and sustain value?

Digital IQ Dialogues feature interviews with leaders from global organizations for insights on how companies value technology and weave it throughout the business. Here, we speak to Lisa Joy Rosner, Chief Marketing Officer at Neustar, about what it means to be data driven, the importance of having a common language with the CIO, and why a solid cybersecurity strategy must be in place for the success of digital as she works to help Neustar reimagine its business and become its own best customer.

To find out more about the Digital IQ findings and what steps you can take to raise your Digital IQ, visit pwc.com/digitaliq.