Double Shot Interview with Simon Pomeroy Chief Digital Officer

Westpac’s publicly stated aim of being New Zealand’s best digital bank this year, and then the world’s best next year, is basically about giving customers what they want, says chief digital officer Simon Pomeroy.

Pomeroy told interest.co.nz in a Double Shot interview Westpac saying it wants to be the best digital bank is a lot more than a public relations stunt, despite what rivals and cynics might think.

“If you look at the change in customer behaviour, and the trends in customer behaviour, particularly around the adoption of new technology, this is not a PR stunt,” Pomeroy said.

“For us we looked at the change in customers, particularly towards mobile banking around two years ago, and for us it was more around where do we want to be? It was really a case of saying how do we want to drive digital banking but integrate it into the whole of our banking experience?”

Read full story, here: http://www.interest.co.nz/business/69137/westpac-digital-honcho-simon-pomeroy-how-and-why-westpacs-striving-be-worlds-best-dig

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