Chief Brainstorming Officer (Sixty Minute Series Book 2)

Innovation is a competitive advantage. An organisational culture that is innovation friendly enables the employees to contribute positively to their own as well as organisation’s success through innovative ideas across functions.

The author looks at the advantages of creating a formal structure wherein a Chief Brainstorming Officer (CBO) plays a pivotal role in ensuring that innovative ideas of employees are tapped and executed to the benefit of all. The author asserts that a CBO is as important as any other CXO role.

The book highlights the potential for innovation in various aspects of a business and not just restricted to product development and R&D. It also analyses two scenarios of innovation viz. proactive and reactive. Few examples of good innovations that became a success as well as instances where a good innovation failed to become a commercial success are also given.

The role of the CEO, in making a success of this journey into innovation driven culture, is covered.