Antony Mures | General Manager EMEA – Glow | DCU Business School | 2014

Glow’s social ads platform, the Glow Machine, helps sophisticated performance advertisers better build, manage, and optimize their Facebook advertising campaigns to scale.
Internationally, Glow (London, UK) works with leading ecommerce, gaming and travel paid social media advertisers. With their proprietary technology they are simply and efficiently able to scale and optimise performance for the channel. This enables advertisers to quickly grow a valuable customer base and launch new products. As a business grows Glow adapts to their needs. Their service can start with them executing all the media and campaign management. Then as a business increases its head-count they can transfer to a software licence where the Glow platform is all in their hands. Glow is also validated by Facebook as 1 of only 13 Global Strategic marketing developer partners.

source