Ad agencies are looking for people who are ‘craft-agnostic’: Adman Agnello (Taproot) Dias

In a free-wheeling piece to camera, the CEO and Chief Creative Officer of Taproot talks about changes in the structure of advertising agencies, the impact of technology (enormous), whether television’s time has come and gone (it hasn’t) and what he expects a media institute to incorporate into its teaching (job readiness). Mr Dias rarely enters a classroom, but when he does, it is at St. Pauls Institute of Communication Education in Mumbai.

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