#153: Marketing Technology in Regulated Industries, Esteban Kolsky and Lauren Vargas

February 2, 2016 Aetna, Chief Marketing Technologist, chief technology officer, Esteban Kolsky, founder, Lauren Vargas, Principal, ThinkJar

#153: Marketing Technology in Regulated Industries, Esteban Kolsky and Lauren Vargas

The Chief Marketing Technologist title is a relatively new addition to most organizations. In this episode we discuss this role and how marketing is evolving in regulated industries.

We are joined by guest co-host, Esteban Kolsky, Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experience in customer service and CRM consulting, research, and advisory services. Esteban and Michael Krigsman will talk with Lauren Vargas is the Chief Marketing Technologist at Aetna.

For more information, see https://www.cxotalk.com/marketing-technology-regulated-industries-esteban-kolsky-lauren-vargas

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