Xerocon Denver Chat: James Maiocco | Accounting Software | Xero
Xerocon Denver 2015
James Maiocco is Xero’s GM of Business and Corporate Development. He sits to chat all things Xero:
“Our technology is well suited for startups, it’s mobile first, it’s tablet first … our partners in the ecosystem are important, because these are technologies that [the startups] love to make it a seamless and beautiful experience for them.”
Xero has its roots as beautiful accounting software and that will never change. But the Xero evolution comes from the value it can provide to other systems. “We’ve enabled the backoffice to be an API to other frontoffice applications.” These speak to small businesses and certain givens that they expect, such as cashflow, payroll, invoicing, expensing etc.
Xero continues to invest to make integrations for front-of-house applications, such as Square, MINDBODY and Vend.
“Xero is now positioned, effectively, to be the API for all things financial. We are going to power the financial web. What that means is that a small business owner is going to be able to access all the things that have an impact on their business or have forecasting and visibility into things before they happen because of the power that we unlock into the financial systems underneath their business.”
Xero is beautiful accounting software for small businesses and their advisors. See your cashflow in real-time with online accounting, invoicing, payroll, billing & banking. Just login and see the difference. Sign up for a free trial at https://www.xero.com/signup
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