Brand Sustainability in the Age of Transparency

April 10, 2016 brands, business, chief technology officer, climate, climate action, GLOBE, GLOBE 2016, IBM, IT, John Battelle, Newco, sustainability

Today, more than ever before, businesses are recognizing the significant impact they have on every aspect of our environment, society, and our global economy. How does a brand define itself in this new era? Can awareness and action on the environment include innovation, productivity, customer growth, economic growth and better communities? How do brands successfully communicate the complex issues they face in this digital economy? What is the role of data and technology in synthesizing brand challenges and opportunities? This session explored some of the challenges and opportunities brands face in storytelling their efforts in social impact and sustainability, and how storytelling can, in fact, be used as a platform to mobilize a call to action.

Speakers:

John Battelle (M) – Chair & CEO, NewCo

Joey Bergstein – General Manager & Chief Marketing Officer, Seventh Generation

Rich Michos – Chief Marketing Officer for Telco/Media and Energy/Utilities, IBM

Nelson Switzer – Chief Sustainability Officer, Nestle Waters North America

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