Bing Chen explodes with the ‘new’ new media content | Digiday

In six years, YouTube pioneered a new age of celebrity and became the world’s largest stage for creative expression. Now, platforms like Facebook, Snapchat, Youku and new media studios try to unlock the next creative economy.

At the Digiday Video Anywhere Summit, Bing Chen, co-founder and chief creative officer of Victorious, talks about the trends, consumer behaviors and movements that are paving the way for a new generation of media content.

Video is anywhere and anytime consumers want it to be. Publishers and media companies are responding with complex video business models to take advantage of this growing video audience and increased flow of advertising dollars. From content quality, platform fragmentation, inconsistent measurement and monetization, it is extremely difficult to do well at a meaningful financial scale.

At the Digiday Video Anywhere Summit, hosted by Paul Kontonis and Sahil Patel, hear from leading companies in publishing, media, advertising and technology on how they’re tackling these problems head-on and trying to find the big business they can see but not yet touch.

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