Cadillac Extends the Top of its Range with CT6
Advanced technology creates a new formula for the prestige sedan
NEW YORK – Cadillac tonight held the world premiere of the 2016 CT6, elevating it to the top of its range and creating a new formula for the prestige sedan through the integration of new technologies developed to achieve dynamic performance, efficiency and agility previously unseen in large luxury cars.
CT6 marks Cadillac’s long-awaited return to the global prestige luxury segment, and is one of eight all-new vehicles the brand will launch by the end of the decade as part of its $12-billion product investment to expand and elevate.
“The CT6 is nothing less than an entirely new approach to premium luxury – and an approach only Cadillac can offer,” said Johan de Nysschen, president of Cadillac. “It is a bold endeavor with unmatched dynamism that reignites a passion for driving in large luxury vehicles. In short, it is prestige luxury reimagined.”
Cadillac CT6 takes drivers to a higher threshold of involvement, with technologies that make them more aware of their surroundings, chassis systems – including active technologies – that make the most of control in all conditions, and powertrains led by an all-new Cadillac Twin Turbo engine that rewards with stirring power on demand. Passengers are ensconced in the brand’s ultimate expression of comfort, luxury and connectivity.
The CT6 features one of the industry’s most advanced automotive body structures, an aluminum-intensive architecture that incorporates 11 different materials to achieve strength, performance and efficiency thresholds practically unmatched among the world’s elite luxury performance sedans.
It is one of the world’s lightest and most agile full-size luxury performance sedans, with dimensions and spaciousness on par with BMW’s short-wheelbase 7-Series, but the approximate weight, agility and efficiency of the smaller Cadillac CTS – which is lighter than a BMW 5-Series. The CT6 is lighter than the BMW 5-Series, 6-Series and Mercedes-Benz E-Class.
“We reinvented the approach to structural underpinnings in the quest to develop a unique formula for the prestige luxury performance sedan,” said de Nysschen. “Melding that new approach with the dynamics conveyed in our other award-winning rear-driven sedans – including V-Series – results in something that has been lost in the segment: the exhilaration of a true driver’s car.”
Cadillac focused on three pillars that would coalesce to deliver the CT6’s dynamic experience – and do so with higher levels of presence, elegance and technological innovation to help elevate Cadillac around the world.
“Luxury brands are built from the top down,” said Cadillac Chief Marketing Officer Uwe Ellinghaus. “Adding a dynamic, top-of-the-range car is central to Cadillac’s elevation and global growth.”